[convertkit form=5160905]

Last night was the anniversary of the town we live in and they chose to commemorate this with a fireworks show.  It was quite good, given that our city is not that big and doesn't command a large budget.  At the end, post-finale, they did one last, lone firework – it was a happy face.  

We all clapped with delight.  Mr. Smiley made us smile.  It was a classy way to end – by doing something unforeseen.

When you go beyond the expectation, or outside of the normal bell-curve, people notice.

And if you do it right, they remember.