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Building Trust

Will Basta

Welcome to another episode of The LeaveBetter Podcast  where I interview high performers and business owners, gleaning from their wisdom, practical routines, habits, and mindsets.

In episode 22, we are pleased to have Will Basta – the founder and CEO of Ascend Ecom, an e-commerce automation agency.

Will and I talk about the importance of having trust in our relationships, whether that’s in business or our personal lives. Being able to communicate effectively and listen well will go a long way. Enjoy!

Listen to the episode on Apple Podcasts, Spotify, Stitcher, and Google Podcasts, or wherever podcasts are found.

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Remember: The actions you take (or do not take) today set you up for six months from now. Make sure you do something today that pushes you toward that next level of you.


The transcript of this episode.

[00:00:25] Different Paths

[00:07:18] Learning From Failures

[00:08:57] Don’t Give Up

[00:10:44] Be a Good Listener

[00:11:48] Lean into Discomfort

[00:12:26] Don’t Be Blinded by Success

[00:15:18] Wisdom

[00:17:51] Communication is Integral

[00:19:33] Ethical Framework

[00:26:19] Relying on Trust

[00:29:09] Looking for Red Flags

[00:31:42] Inherent Sense of Trust

[00:33:25] Donations

[00:34:54] How to Find Will


Where to find Will:

Ascend Ecom – Instagram
Ascend Ecom – website
Best Friends Animal Sanctuary

Music by Tom Sherlock

Transcripts of all episodes can be found here.

All LeaveBetter Podcast episodes can be found here.


Listen to the episode on Apple Podcasts, Spotify, Stitcher, and Google Podcasts, or wherever podcasts are found.

head shot Miriam Gunn

If you are curious to know more, please contact me!

As someone who has been a therapist for over a decade and has been coaching people for over three decades, I am uniquely qualified to address your concerns.