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I recently was reading a marketing blog that was talking about a product and his question was, "Would they miss you if you were gone?" – In other words, bring something of value and create need or brand loyalty.

What are the items / products I miss when I can't obtain them?

But more importantly, WHO are those I miss when I don't have access to them?

And equally important –  Do I live in such a way that I create a hole when I am absent?

I want to live in a way that I am  value-added to the equation.