I recently was reading a marketing blog that was talking about a product and his question was, "Would they miss you if you were gone?" – In other words, bring something of value and create need or brand loyalty.
What are the items / products I miss when I can't obtain them?
But more importantly, WHO are those I miss when I don't have access to them?
And equally important – Do I live in such a way that I create a hole when I am absent?
I want to live in a way that I am value-added to the equation.